They say a picture is worth a thousand words and Ahmedabad based lifestyle brand – ‘Very Indian’ proves just that.
‘Very Indian’ is a retail brand which is essentially a medley of lifestyle products created from photographs clicked by Aditi Gupta. Her collection is a reflection of Indianess with colorful images from Jaipur, Udaipur, Delhi, Goa, Pondicherry, Calcutta, Ahmedabad, Mumbai and some more exotic cities of India.
‘Very Indian’ is doing something really unique by showcasing the best of India through the medium of digital art in products like like coasters, place mats, bags, postcards and wall art. The Ahmedabad Blog got in touch with entrepreneur Aditi Gupta to understand her venture and her experience as an entrepreneur in Ahmedabad.
The Ahmedabad Blog: How did the idea of Very Indian come up? What is the significance of the name?
Aditi Gupta: Very Indian”, the brand, was originally called Adese.. which is my online avatar. People never pronounced the way it should have been – A-Dees, and hence the name was changed to Very Indian, taking hints from someone who pronounced Adese as “A Desi”. I travel a lot and with my camera, which leads to tonnes of stock images, which are just lying around, on the hard drive. The idea essentially was to use these and create something which people would buy…I use digital softwares to collage my photographs to create these designs.
The Ahmedabad Blog: Why did you decide to set up your eCommerce business from Ahmedabad?
Aditi Gupta: Ahmedabad was an obvious choice. We have been living here for over a decade now and know the nooks and corners of this city. We launched Very Indian in March 2012.
The Ahmedabad Blog: What type of shopping experience did you want people to have? What makes your concept unique?
Aditi Gupta: The product range is very simple and useful for everyday home maker. I want my customers to pick these up from the shelves and exclaim “Very Indian” as the designs truly represent India and are made from original Indian photographs clicked by me. A lot of customers pick these up as the products are lightweight and easy to use.
The Ahmedabad Blog: What are your specialty products? Which products are most popular on your website?
Aditi Gupta: The notebooks are fast moving and so are the coasters. Most of my sales happen through regular stores as people prefer having a look at the products before buying them.
The Ahmedabad Blog: Since you are based out of Ahmedabad, any shopping trends you see that are specific to Ahmedabad?
Aditi Gupta: People buy stuff after a lot of thinking. Moreover, digital art is really not that popular Ahmedabad and India.
The Ahmedabad Blog: What are the challenges you faced? How has your journey been so far?
Aditi Gupta: In a retail business, the challenge revolves around money. The entrepreneur needs to keep pumping in money without expecting quick returns. That sort of led me to take up a job to support the infusion of capital. The journey has been pretty exciting. A lot of customers have said good words about the brand and the learning has been immense.
The Ahmedabad Blog: One reason why every Amdavadi should buy Very Indian products?
Aditi Gupta: Cos they are “Very Indian” 🙂
The Ahmedabad Blog: One tip for Amdavadi Entreprenuers
Aditi Gupta: While selling and marketing here might be hard, I feel this city is very cost effective for an entrepreneur. So set up a business here, but sell outside.. and make tonnes of money.. 🙂