Merus – An Ahmedabadi step towards green consumerism

This is for all the ladies out there – are we not always looking for skincare products which are natural and chemical free. Don’t we want our skins to glow in the absence of chemicals? Well,  there is good news for you! Ahmedabad based entrepreneurs Dr. Priyanka Agrawal Shailey Agrawal and Anchit Agrawal are addressing this issue with their brand – Merus.

Merus (Latin for Pure), is a green venture, which provides safe alternative to the conventional skin care products, that are loaded with harmful chemicals like SLS/SLES, parabens, etc. It is an attempt to get people back to their roots of using organic products and avoiding harmful chemicals. 

Dr. Priyanka Agrawal (a Phyical therapist turned Entrepreneur) and Shailey Agrawal (a vibrant MBA aspirant) launched Merus in October 2014. Their aim was to keep the products natural as well as economical. In their preliminary research they realised that there was a lack of awareness about the term ‘Organic’. The manufacturers were taking advantage of this fact and were misleading the consumers as well as the stores. They claimed their products to be Organic even if it contained SLS/SLES, parabens, etc. This is when they decided to venture, to give consumers a genuinely organic range of products. Hence, Merus was born!

Meerus entered the market with a product range which had Aloe vera as a key ingredient. Currently, they have 4 products in this range

1. Aloera Bliss- Nourishing Body Milk (with Organic Aloevera & Kokum Butter)
2. Aloera Splash- Refreshing Face Wash (with Organic Aloevera & Neem)
3. Aloera Blush- Exfoliating Face Scrub (with Organic Aloevera & Rice)
4. Aloera Touch- Rejuvenating Hand & Cuticle Cream (with Organic Aloevera & Calendula)

These products have ingredients that are organically grown, processed and handled. Thus, they are safe and healthy for you as well as the environment.

At present, these products are available online through stores such as Amazon, Snapdeal, Flipkart etc. But soon they will be available in stores in Ahmedabad. This team is changing the way you will use cosmetics, so go ahead and support them! 

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Hemal Mehta

Hemal is the Editor and Blogger-in-Chief of TheAhmedabadBlog.com. She handles the content strategy and development side of the blog and coordinates with contributors and interns.

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