After the tremendous success of the 1st AppFest held in Hyderabad last year, the Internet & Mobile Association of India (IAMAI) is all set to hold the 2nd AppFest in Ahmedabad. To be held from July 26-28, 2013 at IIM, Ahmedabad, the AppFest 2013 seeks to provide an environment for developers and entrepreneurs to come together on a platform and leverage the enormous opportunity to move towards an ‘Apps Economy’.
In India, given the strong base of mobile users, rapidly growing base of Internet users, availability of innovative minds and depth of resource pool, the opportunity can be enormous. For realization of this opportunity, there is just one pre-condition: to create an environment where businesses, developers, platforms and networks are incentivized for their efforts. It is estimated that in the US alone, apps have generated half a million new jobs between 2007 and 2012.
AppFest 2013 would address key components of app development, marketing and revenue on mobile devices and tablets/ Internet with an emphasis on cross platform development, Platform selection, marketing and revenue strategies. The conference would cover different aspect in the life cycle of Apps development. The event would provide key insight for both developers and business professionals.
Spread over three days, the AppFest 2013 will have three tracks, namely Talkathon, Hackathon and Challengathon. Developers would be able to share ideas on technology, revenue models and current opportunities with each other. It will also provide an opportunity to participants to compete and create on spot customized solutions for brands present and immediate opportunity to work with them on larger projects. Besides Industry experts will also speak on a range of topics, sharing their first hand experience and case studies to showcase how apps have and can change the world.
With AppFest 2013, IAMAI hopes to create the first of its kind forum for all stakeholders in the apps economy in India.
About IAMAI The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last eight years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.
Eight years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognised charity in Maharashtra. With a membership of 130 plus Indian and MNC companies, and offices in Delhi and Mumbai, the association is well placed to work towards charting a growth path for the digital industry in India.