Celebrating the expression of freedom through music and motorcycling, Harley-Davidson India brought its annual music property Harley Rock Riders to Ahmedabad for the first time ever. With electrifying performances by two independent Indian rock bands- Blakc and Blek, the Ahmedabad night sky reverberated to the strum of the guitar strings.
Paying tribute to 110 years of freedom and joining the yearlong global celebrations of Harley- Davidson’s 110th anniversary, the theme for Harley Rock Riders Season IV is ‘FREEDOM’. Season IV also invites Indian Rock musicians of all experience levels a chance to express their freedom and participate in “Find your Freedom” contest where the winner steals the glory by getting an opportunity to perform at the World’s biggest bike festival – European Bike Week, 2014. The excitement doesn’t end here, the winning band will win the title of ”Harley-Davidson India Band of the Year” and also perform at the 16th European Bike Week 2014- Austria.
The spectacle started at 8pm by a decibel smashing performance by Blakc. The tone was set and the mood upbeat as Blek energized the masses present at IIM-Ahmedabad through their inspired performance. By 10.30 pm the Ahmedabad youth head-banged in unison and the open night sky lit up with the passion of the crowd. The chain reaction of music, bikes and fans reached its epitome when the key notes faded away and Ahmedabad stamped its authority as the “rock capital” of Gujarat. Harley Rock Riders gave fans a taste of the freedom that Harley-Davidson enthusiasts and owners live every day. Experiencing it for the first time in Ahmedabad has left a lasting imprint in the heads and hearts of many.
“Harley Rock Riders is back bigger, louder and more inspiring than ever before. We take pride in our heritage and association with rock music and Harley Rock Riders is a testament to our commitment towards creating a revolutionizing experience for the young ambitious generation in India. Following in the footsteps of Pune and Kolkata; HRR IV has given a completely new ‘rock’ character to Ahmedabad and HRR is just the beginning. We are committed towards providing our existing and potential Ahmedabad customers an H-D lifestyle oasis right next door, in their own city”– Anoop Prakash, Managing Director, Harley-Davidson India.
The Harley-Davidson culture is as much about its unique style as the motorcycles themselves and music forms an integral part of it. Given the brand’s historic association with Rock & Roll and its legends, the company launched its annual music property – Harley Rock Riders in India in 2010, partnering with Rolling Stone India, to bring together motorcycling and music like never before.
The focus of this initiative is to inspire an organic rock music culture in India by encouraging promising indigenous rock bands and providing them a unique platform to showcase their abundant talent. On the back of the fantastic response received in Season I, II and III from rock music aficionados and Harley enthusiasts from across the country. This year the annual jamboree will travel across six cities in India starting from Pune and then travelling to Kolkata, Ahmedabad, Kochi, Delhi and finally to Mumbai for the grand finale on 12th October, 2013.
Within just a few years of its inception, Harley Rock Riders has earned the status of being one of the most awaited rock music events in the country earning widespread acknowledgement and respect from indigenous rock bands as a leading platform to showcase their talent and enhance their fan base. It further facilitated Harley-Davidson to connect with a larger base of Harley enthusiasts establishing the brand’s true lifestyle and culture which would be incomplete without music.