Cupcake sales are soaring in Ahmedabad. Everyone, from professional bakers to home cooks, has been busy crafting colorful frosted creations not just for birthdays and baby showers but also for anniversaries, weddings and Indian festivals like Raksha Bandhan, Diwali etc. Owning a cupcakery is an entrepreneurial fantasy for many and one couple in Ahmedabad is living this fantasy to the fullest. We are talking about Amar and Darshini Patel, the owners at Buttercupp – A Cupcake Shoppe. They are the first ones to start an exclusive cupcakery in Ahmedabad in March 2012 and have inspired many other entrepreneurs to start their own food ventures. Here is what Amar and Darshini have to say about their venture:
The Ahmedabad Blog: How did the idea of Buttercupp transform into reality?
Buttercupp: Buttercupp has been founded by a couple – Amar and Darshini. Darshini is what can be termed as a fourth generation baker. Her great-grandmother used to bake cakes and cookies in Kampala, Uganda in 1950s and she passed on this art to her daughter and eventually Darshini inherited that from her mother. However, Darshini is the first one to take up baking at a professional level. Amar and Darshini went to the US for higher education and after graduating they were pursuing their corporate careers until April 2011 when they decided to move back to India to live closer to their families. They knew that moving back to India would mean ending their corporate careers and therefore they began brainstorming for different business ideas everyday. On one such day Darshini decided to bake an orange cake – just for fun. As soon as Amar took the first bite, he said lets be in food business and considering how much they enjoyed eating cupcakes in the US, they decided to set up a cupcake shop in India – Hence Buttercupp was born.
The Ahmedabad Blog: What are the challenges you faced? How has your journey been so far?
Buttercupp: The challenges have been quite steep. We had perfected our recipes in the US using the ingredients found in the US. The ingredients such as butter, sugar and even flour available in India are a bit different from what was available there and therefore we had to redo many of our recipes to ensure that the taste and texture was as good as what we would have gotten in the US. High quality pasteurized butter was also not available as easily as it did in the US. Amar and Darshini went to places as far as Delhi and Karnataka to fetch the desired quality of Butter.
The Ahmedabad Blog: How has the taste of Amdavadis evolved since the launch of Buttercupp?
Buttercupp: Amdavadis have always enjoyed food as long as it was good. They have gladly welcomed non-gujju dishes such as pizza, cakes, pavbhaji and we think they have done the same to cupcakes (as long as they are good). We won’t say that the taste of Amdavadis has evolved in any way – we can only say that they have had a very welcoming attitude to our cupcakes.
The Ahmedabad Blog: Any cupcake trends that are specific to Ahmedabad? Which flavors are most popular?
Buttercupp: Hard to say because we are only located in Ahmedabad. Chocolate flavors are generally popular over fruit flavors because chocolate is universally liked. We do eggless cupcakes, which makes them popular among the vegetarians.
The Ahmedabad Blog: One reason why every Amdavadi should visit Buttercup
Buttercupp: If they do not visit Buttercupp, then they are missing out on very good cupcakes…Simple as that.