December end calls for celebration, and celebration generally ends up with good food (as far as Aapnu Amdavad is concerned). So a few friends and I decided to let our pockets loose and try out a fancy new place. @9 - The Fern, as it clearly suggests is on the ...

A vast array of flowering plants and flower arrangements in shapes of peacocks, flamingos, butterflies et al highlight the Ahmedabad Flower Show. Adding to the beauty are succulents and jumbo Bonsai. Apart from these, there are plants for sale as well as organic food-stuffs that serve as excellent souvenirs. Do ...

We Amdavadis are talented lot. I’ve heard the name of ‘70 Degrees East’ so many times, yet I could hardly find any mention on the virtual web. No Zomato reviews, nothing on Facebook, and yet everybody knew about it. That’s when I realised the power of ‘Amdavadi’ word of mouth; ...

  ‘Wok on Fire’ is a famous Surat based Pan Asian restaurant ready to serve Amdavadi crowd. The amount of fancy publicity done by them had upped my expectations. The place, however, was small and cozy (a wise decision, really!) It was a red and black themed restaurant with less ...

The Marketing Professor at our college demonstrated last week about selling 'experiences'. Why would I, or anybody for that matter, buy a fancy chai from a fancy place at an even fancier price, when I could easily have a normal masala chai at a normal price from the building ke ...

There are few restaurants in Ahmedabad that are ideal for the niche market. 7Violettes is one of them. Such places do not advertise big, they just want people to come over by word of mouth.  When I first heard of 7Violettes from a friend, I assumed it to be one ...